Legal

Terms and Conditions

Last updated: August 2026

Acceptance of terms

By accessing or using UTM Builder ("the Service"), you agree to be bound by these Terms and Conditions. If you do not agree to these terms, please do not use the Service.

Description of service

UTM Builder is a free, browser-based tool for creating, managing, and validating UTM tracking URLs. The Service runs entirely in your web browser and does not require an account or transmit data to external servers.

User responsibilities

You are responsible for:

  • Ensuring that your use of the Service complies with all applicable laws and regulations
  • The accuracy and legality of any URLs or campaign parameters you create using the Service
  • Maintaining the confidentiality of any data stored in your browser's local storage
  • Backing up any important data, as browser storage can be cleared or lost

Intellectual property

The Service, including its design, code, and documentation, is protected by intellectual property laws. The Service is open source, and you may use, modify, and distribute it in accordance with the applicable open source license.

Disclaimer of warranties

The Service is provided "as is" without warranties of any kind, either express or implied. We do not warrant that the Service will be uninterrupted, error-free, or free of viruses or other harmful components.

Limitation of liability

In no event shall we be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of the Service. This includes, but is not limited to, loss of data, loss of business, or loss of profits.

Third-party links

The Service may contain links to third-party websites or services. We are not responsible for the content, privacy policies, or practices of any third-party sites or services.

Data accuracy

While we strive to provide accurate validation and suggestions, the Service is provided for convenience only. You are solely responsible for verifying that your UTM parameters meet your analytics and tracking requirements.

Modifications to the service

We reserve the right to modify, suspend, or discontinue the Service at any time without notice. We may also update these terms from time to time. Continued use of the Service after any changes constitutes acceptance of the new terms.

Termination

We may terminate or suspend your access to the Service immediately, without prior notice or liability, for any reason whatsoever, including without limitation if you breach these Terms.

Governing law

These Terms shall be governed by and construed in accordance with applicable laws, without regard to its conflict of law provisions.

Changes to terms

We reserve the right to update these Terms at any time. We will notify users of any material changes by posting the new Terms on this page with an updated "Last updated" date.

Contact

If you have any questions about these Terms, please contact us athello@builderutm.com.