About us

About UTM Builder

UTM Builder is a free, open-source tool designed to help marketers, developers, and agencies create consistent, well-organized campaign tracking links.

We believe that campaign tracking shouldn't require expensive software or complex spreadsheets. That's why we built a tool that runs entirely in your browser — no account required, no data uploaded, no tracking on you.

Our goal is to make UTM parameter management simple, consistent, and error-free. With features like smart suggestions, quality scoring, campaign templates, and a centralized dashboard, we help teams maintain clean data without the usual headaches.

Our principles

  • Privacy-first: Your data stays in your browser
  • Free forever: No hidden costs, no premium tiers
  • Open source: Transparent and community-driven
  • Simple but powerful: Easy to use, built for professionals